Case Studies
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Panera Bread
- The Need
- Strategically evaluate continued expansion in the Richmond SMSA.
- The Approach
- Formulate expansion strategy within the Richmond MSA.
Conduct comprehensive demographic study to identify target markets matching customer profiles.
Identify potential locations within selected trade areas.
Develop tour packages to include detailed data, site plans, aerials and demographics.
Negotiate to meet specific return on investment goals. - The Results
- Completed assignments for 10 locations in the Richmond SMSA.
Subsequently selected to handle expansion throughout Central, southern and western Virginia.
Completed assignments for 13 additional locations within the expanded territory.
